Shop Talk: Effectively Communicating with Membership

How do you make sure your messages stand out in a world full of competing noise? Join Whitney Chiang, Communications Director for Washington Realtors®, for an engaging Shop Talk on the latest strategies and best practices in member communications and marketing.

This session will highlight current trends, explore what’s working for associations, and offer practical ideas you can apply right away to strengthen your connection with members.

By the end of this session, participants will be able to:

• Draft and refine marketing copy using AI, adjusting tone and style to fit their needs.
• Prompt AI to create content such as social media posts, slides, and marketing playbooks.
• Apply branding guidelines and organizational context to AI-generated content.

Whitney Chiang, APR recently joined Washington REALTORS® as Communications Director. She is accredited in public relations and specializes in developing research-backed communication strategies that help drive connection and results. She previously worked as Chief of Communications and Strategy at Federal Way Public Schools, where she led strategic communications initiatives that helped improve public trust, increase enrollment, and enhanced accessibility. She has a master’s degree from the University of Kentucky and a bachelor’s degree from the University of Central Florida.