Shop Talk: Using AI for Marketing and Communications

Curious about how artificial intelligence can support your marketing and communications work? In this Shop Talk, Jeanette Kebede, Vice President of Communications & Technology at the WSCPA, will introduce practical ways to use AI tools through a series of short demonstrations. From drafting copy to creating presentation slides, Jeanette will show how to guide AI step by step, helping you see where these tools fit into your daily work and how to get the best results.

By the end of this session, participants will be able to:

• Draft and refine marketing copy using AI, adjusting tone and style to fit their needs.
• Prompt AI to create content such as social media posts, slides, and marketing playbooks.
• Apply branding guidelines and organizational context to AI-generated content.

Jeanette Kebede, CAE, is Vice President of Communications & Technology for the Washington Society of CPAs and has more than 20 years of experience working with not-for-profit communications. A recipient of the WSAE Spirit Award in 2024, Jeanette is a past chair of the WSAE Marketing & Communications Committee and now serves on the WSAE Growth & Connections Committee. She is a Certified Gallup Strengths Coach and a graduate of Leadership Eastside's Community Leadership Enrichment Program.