Shop Talk: 11 Tips to Make Your Website Your #1 Marketing Tool

Presenter Charles Stanisce, Novi AMS

In today’s digital age with endless distractions, your website should be more than just an online presence – it’s a dynamic marketing tool that you can leverage to drive the growth of your association. This interactive session will showcase the strategies, tips, and tools designed to empower your website to attract and engage prospective members. Join us as we discuss how you can implement these best practices immediately to transform your website and make it your number-one marketing tool.

• Understand the impact a positive website user experience has on your membership journey.
• Walk away with actionable tactics to improve your website's marketing funnel today.
• Discover technology tools you can use to test and improve your website user experience.

As a former Director of Marketing & Technology for a 5-Star Accredited Chamber of Commerce, Charles reinvented an outdated marketing approach that stood out against the competition. Utilizing modern best practices, he created a member experience that nurtured prospective members and turned them into powerful promoters.

In his current role at Novi AMS, Charles works closely with both prospective and existing clients to develop strategies for their marketing and website needs. With 10+ years of experience as an association professional, he continues to stay up to date on the latest trends that drive member engagement. He believes that associations can be just as effective as large corporations by leveraging their marketing and technology to attract, engage, and delight their members.